PR

CSR

“Geran and Partners” offers a systematic approach to the implementation of PR initiatives, which includes development of an external communications strategy, media relations, social media presence and corporate social responsibility (CSR) project implementation.

>2,500 contacts
in federal and regional media

200 partner-projects
of organizing press breakfasts, press conferences and approaches to the press

>50 partner-project
of promoting key client events

The role and place of the media has recently undergone significant changes. Online media, influencers and bloggers have come to the forefront. Understanding the conditions of new media players, contact database and experience in working with journalists is an important criterion for choosing a PR service provider.

Expertise

Our company offers media relations services on a project basis with the goal of promoting individual initiatives, events and news events, organizing press breakfasts and press conferences with the participation of federal and regional media, organizing press tours in Russia and abroad. The practice also provides customer service on the long-term contracts base (retention) by implementing strategic initiatives to organize systematic relations with the media.

Our experts will help properly present your material: we will prepare the “story” and make it the most attractive media product that will correspond with the voice of the brand your company wants to portray.

Approach

In a world where intensity and speed of interaction grows with the advent of new risks, the speed of the response and relevance of the reaction to events become critical. Our team possesses an extensive experience and a diverse network of journalist contacts which enable us to develop and implement a specific agenda that best meets the current news buzz in the shortest time possible.

Our priority is the development of marketing and PR campaigns that will directly interact with the target audience of the client. We start using the full range of approaches and technologies immediately to ensure the maximum presence of the brand and the promotion of its key messages across all channels.

PR - list of services:

1

Development of an external communications strategy
2

Branding
3

Organizing press breakfasts and press conferences
4

Promotion of key projects and customer initiatives in federal and regional media
5

Organizing and conducting PR campaigns of client’s key newsworthy matters
6

PR customer service based on a retention contract