Audit of “Rodnoy Gorod” and “RG-Development” Visual Brand Perception

PRACTICE SERVICES

• Exploring best practices in the field of brand promotion, including umbrella brands in real estate;
• Corporate style analysis and its usage in client’s advertising materials, compliance with the brand’s concept, declared values and the voice of the brand;
• Development of recommendations for maintaining / changing corporate identity, positioning features, priority communication channels.

PROJECT RESULTS

• Comprehensive brand analysis of RG-Development, aided by an easy-to-read presentation;
• Each section of the presentation contains recommendations for action.