Scala Archives – The Scala Archives is the largest and most prestigious fine arts archive in the world. It possesses images of the world’s best fine art master pieces in high resolution, including paintings, sculptures, photographs, design elements, fashion, decorative arts, representing different historical periods and people. Italian art makes up the core of the collection, however Scala Archives also contain thousands of the finest art objects from other parts of Europe, the United States, Russia, Middle and Far East, and Africa. The archive work with largest museums of conventional and modern art around the world.
Practice services
Partnership with Scala Archives included promoting the archive in Russia and attracting clients and partners of the practice to working with the archive. One of the significant projects was the implementation of an initiative to create a series of marketing materials for Cushman & Wakefield, the largest international real estate company in Russia.
- Development of visual materials concept series for Cushman & Wakefield included creating a corporate brochure using famous Russian / Soviet and European artists’ images from the archive and formation of a visual concept for the client's annual business event (website visual design, making a movie using motion design technologies, advertising materials from badges to stage decoration, folders and other attributes of the event);
- Selection of images for the client in accordance with the key messages of the company and main business area of Cushman & Wakefield;
- Communication with image copyright holders (with artists and their descendants) around the world to receive usage approval for corporate purposes of Cushman & Wakefield in Russia.