PR Support Implementation for Operations of a Large Family Office in Russia

1

Advertising equivalent – close to 2 million rubles per month;
2

An average 15 - 20 publications per month
3

An 8-time increase in citation rates

Practice services

The Geran & Partners Consulting Practice was tasked with promoting the first large family office in Russia, as well as its’ affiliated investment company. The main focus need to be on key Russian and international business publications (top 10) and specialized publications in the real estate sector (top 5). The company had practically no publicity opportunities and a minimal amount of analytical materials.

Geran & Partners’ main emphasis in promoting the company was made on presenting expert opinion of high-ranking company representatives, promoting analytical materials and generating comments on trending topics in accordance with the existing agenda in the media landscape.

Contacting various media on a daily basis regarding promotion of high-ranking experts, including the initiation of incoming requests, taking a proactive approach and providing comments on trending topics, written columns, and analytical articles;
Initiating requests for comments;
Initiation of joint materials with the media on relevant topics (on a non-commercial basis);
Organization of meetings with editors in chief and deputy editors in chief;
Organization of a press breakfast with key Russian and foreign publications.

Previous project

Advertising equivalent – close to 2 million rubles per month;
Publications in key Russian publications - on average 15 - 20 publications per month (comments, written columns, analytical articles);
Citation rate - an 8-time increase in citation rates in comparison to the same period in the past.

Practice services

Previous project

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